Whether in a turnaround situation, merger and acquisition or, where there is an identified requirement to up-skill the performance your marketing function, we work with you to interpret business strategy and deliver applied marketing solutions, based on current and future business need.

We specialise in aligning marketing strategy with business strategy and seek to understand the business priorities before agreeing with you the preferred course of action.

Where there is an existing marketing capability (such as a head of department), we work alongside, adopting an appropriate role such as marketing advisor, trouble-shooter, programme or campaign manager, working on agreed priorities which will deliver maximum impact to top line sales and bottom line profit.

We review and challenge existing marketing plans, always checking for business alignment.

We believe that good research is central to developing customer insight, and therefore advise and work with you to deliver structured programmes, campaigns and targeted marketing communications based on customer knowledge.

Satisfied customers tell 4 to 5 others of the positive brand experience. Dissatisfied customers tell 9 to 12 how bad it was   More